What is Digital Marketing?
Digital marketing is a plan that outlines how the business will achieve its marketing goals using online channels like search or social media, whether it is organic or paid. Digital Marketing is nothing but reaching out to new audiences at your targeted location and influence them to buy your products or services. Nygma Infotech helps grow clients with a data-driven approach, data is a key to get success in digital marketing.
It is hard to make the decision for small and medium business on whether they want to start Digital Marketing or not, one of the reasons is that hefty marketing budget. With even limited budget business owners use the services available with minimal cost in market with the wrong leadership many do not see the outcome and after spending their budget with a hope to get something out of it force them not to trust any other companies out there that are actually providing a better result. This makes it extremely hard for a company like us to onboard a client in the first place. Nevertheless, quality of the work that advertises on our behalf, we help clients not just thinking to get the money out of it but actually help them for us too, the answer is very simple if they grow, we grow.
Many companies make their clients fool because this line of work is more technical and those companies know how to twist their stories. They give excuses if they fail, although some excuses are the fact that has to be dealt with early-stage and not after 3 months or later. This is where clients’ lose faith in companies. They simply don’t put the trust and that is the reason that we provide FREE business advisory. In our FREE Business Advisory, we offer our clients a complete business study, based on that we offer them the Plan of Action (PoA).
Now, let’s discuss digital marketing strategies. Strategies such as Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) Management, Affiliate Marketing, Email Marketing. Now these strategies are unique on their own and it is up to the client what exactly they want to achieve and based on their requirement we suggest the best marketing strategies for their business, not like other companies that they just say start everything, well it is again based on client’s interest but if a client wants to achieve a particular goal, not all marketing strategies suit them.
Digital Marketing is an art. Not many companies can be artistic, yes, they can perform a task but not like an expert. If you want to achieve the certain target you have for your business then you need an artist who can make your life easy and take your business to the next level. To make this happen we use multiple tools for that we spend a myriad amount of money and that is what makes us unique from others. Using the data-driven technique and using numbers of valuable resources make our work convincing. We work on delivering quality and that is what Nygma Infotech is known for.
The Digital Marketing approach facilitates marketing in real-time. Everything in digital marketing happens in real-time. Businesses can update their offers in real-time based on action taken by people. This will not only increase customer satisfaction but also bring additional revenue to the business.
With the right strategy, Digital Marketing provides a better Return on Investment (ROI) for marketing investment. As it works in real-time it is easy to manage and control. Generating targeted traffic to your website that converts into sales and leads give you a better understanding of realizing your ROI. Along with it, brand awareness is where your brand should start building its own audience and earns their trust. According to the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 per cent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know. This means building your own audience is a must for any organization if they are dreaming big.
A brand is where people spend their major chunk of money and for generic brands they spend average; therefore, it is depending on the nature of the business that what exactly they are selling branded products or generic products. For generic products brand awareness do not work, for such products we need to target people accordingly. The bottom line is, digital marketing caters for a wide range of businesses; hence, strategies can be selected only based on the nature of the business, location of the business, products, and for whom the products are built or manufactured for.
SEO services or Search Engine Optimization services can offer a business website organic boost, each page should be SEO optimized before starting to do Search Engine Marketing on Google, Bing or any other platform.
PPC or Pay Per Click ads are one of the models of SEM and SMM. It is a model of the internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a process of getting visitors to your site.
After SEO work is completed on a website thoroughly, website is ready to for Search Engine Marketing. Keyword filled website pages can be run with an advertisement for brand awareness, product selling or lead generations.
Affiliate Marketing, Affiliate Program both are the same term. It is the process of earning a commission by promoting other people’s or companies’ services or products. Many people earn huge amount from this setup.
Social Media Marketing or SEM and its strategy is a tricky part, we are the leading agency in Ahmedabad who provides the result-driven quality work, we have 100% client success rate with many happy clients.
One of the underestimated marketing strategies that businesses don't like to adopt as they have misconception of people do not read or follow emails, but there are many tools available that make this strategy interesting.